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3xM is active in countries known for having few or no alternatives by which individuals can come in contact with the gospel. Oppressive countries where religious freedom is not a reality.
Our focus is specifically in countries where Christians are in the minority and where comparable Christian TV programing is not yet present.
Project countries are selected taking the potential broadcast range and viewer reach into consideration. In countries where broadcasting of our programs not yet possible is due to religious restrictions, other alternatives are considered. Alternatives including DVD distribution, websites, social media etc.
Another important criteria in the selection of a project country is that we are able to find a local partner sharing our ministries mission and vision. Dedicated partners willing and able to meet the high quality standards required are essential for our work.