3xM became independent in 1983 after identifying a gap in Christian public broadcast television, where very few organizations were active in the space. In 1991 the organization committed itself entirely to using TV as a medium to spread the Gospel.
3xM is currently working in 20 countries within the 10/40 window, partnering with local teams to create bespoke Christian media programs that resonate with the local cultural contexts and issues pervading the respective regions. We have strategically incorporated social media to distribute our programs and stimulate dialogue around the Christian faith in countries where this is taboo.
3xM is accredited as a Public Benefit Organization (an ANBI), holds CBF certification for good causes, and belongs to the EZA alliance of evangelical missionary work and the EA Evangelical Alliance.
Stichting 3xM arose from the EO Evangelical broadcast association as an effort to extend experiences with programmes proclaiming the Gospel well beyond the national broadcast association. To this end, a new organisation was founded in 1980.
The cause is abbreviated internationally as 3xM to denote More Message in the Media, meaning more Gospel in the media.
The aim was to use the wonderful mass media opportunities, especially radio and television, to spread the Gospel.
Many churches and Christians had never used radio and television to disseminate the Gospel; we needed them as partners and had to convince them that 3xM would be a valuable addition to current missionary and Gospel activities. Fundraising was necessary as well. We are grateful that the Lord has blessed this effort. Countless untapped opportunities have emerged for proclaiming the liberating message of the Gospel via radio and television.
In 1983, due to media regulations prohibiting public broadcasting associations from maintaining side lines such as 3xM, this outfit continued to pursue its original cause as an independent foundation: More Gospel via the media.