This is 3xM

3xM uses television to bring the gospel to areas where missionary work is very difficult. Projects in West Africa and Asia are our main focus. Teaming up with local partners, 3xM broadcasts television programmes to proclaim God’s love and to encourage viewers to change their ways.

3xM works with as many Christians as possible from different churches in the countries where the partners operate.

“The Miel Mortel programme moved me deeply. It has truly brought me closer to God and has helped me get my life back on track and behave more responsibly. My friends think I am strange and mock me. But the Lord gives me strength” explains a viewer from Côte d’Ivoire.

The encouraging results of the work are thanks in part to loyal constituents, who support 3xM by offering time, donations and prayer. 3xM keeps costs low and spends 88% of all funds donated on the cause.
If you would like more information, please contact us.

Objective
Promoting the proclamation of God’s Word and encouraging people to apply it in their lives via modern media.

Mission
3xM brings the Gospel to people in countries that God’s Word hardly reaches through television programmes accommodating local language and culture.

Vision
Supporting and educating local Christians in producing and broadcasting Christian television programmes reaching out to those who have not yet heard the Gospel.

Strategy for 2013-2017
In the coming years 3xM aims to achieve the following objectives:
1. Form new partnerships in six countries in Asia, bringing programmes wherever possible.
2. Expand the distribution area in West Africa from nine to eleven countries that are (partially) within the 10/40 Window
3. Use 85% of our resources to support those partners within the 10/40 Window.
4. Wherever possible, use social media and internet applications, both in achieving our objective and for our own communication.
5. Focus our fundraising on the Netherlands and increasingly on other areas, such as the USA, Scandinavia and Asia.

Each year 3xM accounts for its policy and the results achieved in the annual report.

Staff, management and board
The director and paid and volunteer staff are responsible for the daily operations of 3xM.

Paid staff amount to 6.6 ftes. They are supported by 16 unpaid volunteers, totalling 2.6 ftes.

The board has chief responsibility.

History
3xM denotes “More Message in the Media”. Established in 1980 by the Evangelische Omroep, the foundation is dedicated to proclaiming the Gospel outside the Netherlands. In 1983 3xM became independent.
In 1991 it became clear that few Christian organisations are active on television. Since then, 3xM channels proclaiming the Gospel mainly via television programmes.

General
3xM is accredited as a Public Benefit Organisation (an ANBI), holds CBF certification for good causes and belongs to the EZA alliance of evangelical missionary work and the EA Evangelical Alliance.

The beginning
Stichting 3xM arose from the EO Evangelical broadcast association as an effort to extend experiences with programmes proclaiming the Gospel well beyond the national broadcast association. To this end, a new organisation was founded in 1980.
The cause is abbreviated internationally as 3xM to denote More Message in the Media, meaning more Gospel in the media.
The aim was to use the wonderful mass media opportunities, especially radio and television, to spread the Gospel.

Expansion
Many churches and Christians had never used radio and television to disseminate the Gospel; we needed them as partners and had to convince them that 3xM would be a valuable addition to current missionary and Gospel activities. Fundraising was necessary as well. We are grateful that the Lord has blessed this effort. Countless untapped opportunities have emerged for proclaiming the liberating message of the Gospel via radio and television.
In 1983, due to media regulations prohibiting public broadcasting associations from maintaining side lines such as 3xM, this outfit continued to pursue its original cause as an independent foundation: More Gospel via the media.